IBC 2024, set to take place in Amsterdam, promises to address key shifts in the media, entertainment, and technology industries. With a strong focus on three pillars—Transformative Technology, Shifting Business Models, and People & Purpose—this year's conference will dive into cutting-edge trends such as AI, cloud technology, OTT streaming, and immersive experiences. The event will also explore the intersection of human creativity and AI, highlighting the importance of collaboration between technology and creative processes.

Key topics include AI's role in reshaping the media landscape, especially in content personalization and disinformation combat. The event will feature sessions on the challenges and opportunities presented by AI and the evolution of monetization models, particularly with the rise of FAST (Free Ad-supported Streaming TV). High-profile speakers from leading companies like Sky, Amazon, BBC, and NBC Sports will also provide insights into the future of media tech and live event broadcasting.

WINSAFE factory attended the exhibition on the Sep.2024. We meet many of our partner on the exhibition and talked more about our products and future market. The broadcasting and AI and more and more popular, the camera will be more Intelligent, we need to develop more new products in line with the progress of the times.

With over 1,350 exhibitors showcasing innovations, IBC 2024 will offer a comprehensive view of the current state and future direction of the industry, making it a pivotal event for professionals looking to stay ahead in a rapidly evolving market.